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House of Fraser grows online sales +150%


Strong growth in its own-label brands boosted sales at House of Fraser, the department store chain, after its Biba fashion-brand became the group’s best-selling women’s wear label less than two weeks after it was relaunched.


“I’m not surprised at Biba’s success, but I am surprised at how quickly it has got to number one,” John King, chief executive, said on Wednesday.

 

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